Video content is leading the way in the content marketing scene (as of 2019). YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google, and many (including me) love it.
Im sharing some basic guide that can help you gets more subscribers.
Create a Plan & Start Work
The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.
“He who fails to plan is planning to fail.“
Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keeping you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.
Include as many details as possible into your video script:
- The exact words you are going to say.
- The actions you will be taking in the video.
- The main points you need to stress.
- Any necessary calls to action (click on this link, subscribe to my channel, etc.)
Increase your Uploading Frequency
Now this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is because they love the work of the publisher and wants to see more of their videos.
YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.
How to Optimize your Title
Here are a few tips for optimizing your YouTube titles for greater reach:
- Use the keyword in the title. This had a larger impact on SEO in the past, but it still has a pretty large effect on video. Google crawlers don’t watch videos the way they read blog posts, so putting the keyword in the title will let Google bots know what your video is all about.
- Use Google Adwords to identify what people are searching for on the web. Try to tackle videos with a perfect blend of high volume searches and low competition.
- Don’t make the title too long. Google truncates the length of the video down to 66 characters and adds ‘YouTube |’ before the video (taking an extra 10 characters). Your ideal video title should be no more than 50 characters.
- Make the title descriptive. Give the audience a sneak peek as to what the video will be about.
- Make the title engaging. Like I said above, having a quirky title will get more people to click. The more clicks you have, the higher it will rank.
- Don’t use the word “video” in the title. This will only take up space and won’t help you rank higher on YouTube’s search engine (though it may have an effect on normal search engines).
Make Video limit to 5min or More
Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are optimized for less than 5 minutes in length.
Follow this number until a following is built.
Once you have a good following, you can experiment with video length and see what your audience’s reaction is.
Keep it short, simple, informative, entertaining, and under 5 minutes. It is a tough challenge, but it’s worth your efforts.
What are some other strategies you think should be mentioned here? Comment your thoughts on how to build YouTube subscribers in the comments section below.